Last updated: July 16th 2024

At Rip Curl we take your privacy seriously. The purpose of this Privacy Statement is to inform you about how we collect and manage your personal information. 

This Privacy Statement should be read in conjunction with any terms and conditions provided to you.

Rip Curl, the ultimate surfing company, was founded in 1969 in Bells Beach, Australia. For more than 50 years, Rip Curl has been a market leader in surfing and is synonymous within surf culture.

Rip Curl consists of the following legal entities:

KMD Brands is a global outdoor, lifestyle and sports company, and certified B Corporation. The Group consists of three iconic brands: Kathmandu, Rip Curl and Oboz.

For more information about KMD Brands, please click here.

• If you use our services while logged into the third party services such as Facebook, then they will collect information.

If you register your loyalty card in your Apple Wallet or Google Pay, they will collect information.

If you use our services while logged into the following services, then they will collect information about your browsing as detailed in their privacy policies.

• Facebook
• Google+
• Instagram
• LinkedIn
• Twitter
• YouTube

If you register your loyalty card in:

• Apple Wallet, Apple may access information about the use of your card in accordance with Apple’s Privacy Policy. 
• Google Pay, Google may access information about you and the use of your card in accordance with Google’s Privacy Policy.
  
  We use Google Analytics to collect information about your browsing habits while using our services. As detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.

We use cookies and other similar tracking technologies for a variety of purposes.

If you wish you can turn tracking technologies off.

We use cookies for a variety of purposes including to make your online experience more efficient and enjoyable. A full list of cookies is available here. 

You may choose which cookies you wish to accept. If you do not accept all cookies, please be aware that you may lose some of the functionality of the website.

We work with third party suppliers who may also set cookies on our website, for example Google Analytics and Facebook. These third party suppliers are responsible for the cookies they set on our site. If you want further information, please go to the website for the relevant third party.

We use your personal information for a variety of reasons including:

• Enabling you to purchase products and services from us
• Enabling you to use products or services provided by us
• Locating our products and equipment
• Providing you customer service
• Administering our loyalty program
• Running contests, promotions, and events
• Providing you with information about products, promotions, functions, or events
• Sending marketing or promotional communications
• Delivering effective and relevant advertising
• Improving our products and services
• Delivering services to wholesale clients
• Recruitment of staff
• Meeting our legal or compliance obligations
• Enforcing the law.

We use your personal information for a variety of reasons including:

• Enabling you to purchase products from us, to process your orders and deal with administrative issues
• Allowing you to use features of our products and services, when you choose to do so
• Allowing you to rent equipment from us
• Locating our products and equipment
• Answering your inquiries and delivering customer service to you
• Administering our loyalty program, including communicating with you about your membership
• Enabling you to enter contests, promotions, or events that we promote or run
• Satisfying your warranty or product service or repair requirements
• Providing you with information about products, promotions, functions, or events, including those of KMD Brands entities and selected partners
• Enabling selected third parties to provide you with information about other products or services that we think may be of interest to you
• Delivering and measuring the effectiveness of advertising we serve to you and others
• Undertaking research to understand our customers, and making improvements to our products, services, purchasing and customer support processes
• Administering our site for internal operations, including troubleshooting, data analysis, testing, research, security, statistical and survey purposes
• Enabling us to consider applications for wholesale clients
• Recruitment of staff
• Meeting our legal or compliance obligations
• Managing and resolving any legal or commercial complaints and issues
• Enforcing the law.

We may send marketing or promotional communications to you where you have indicated you would like to receive these, including about our products, services, or brand. If you do not wish to receive such communications, please contact us and we will respect your request and cease future communications. You can also unsubscribe via the relevant link in the email you received.

Generally, we collect personal information from you where processing is necessary for the performance of a contract to which you are party, where we have your consent, or where processing is necessary for the purposes of our legitimate interests.

If you wish to discuss the legal basis your personal information is processed on for a specific circumstance, please email us at privacy@ripcurl.ca.

Where we process personal information based on your consent, you may withdraw your consent at any time. Despite the above, we may process your personal information where such processing is necessary for compliance with applicable laws.

We may share your information in the following circumstances:

• With other entities within the KMD Brands Limited group
• With members of the public or third parties, such as Facebook, where you agreed
• To enable relevant adverts for our products to be provided to you
• To confirm your suitability for employment with us
• In anonymous form where there is a benefit to the customer base
• To enforce the law.

We may share your information in the following circumstances:

• With other entities within the KMD Brands Limited group.
• If you voluntarily enter contests, promotions, or events that we promote or run, we may publicly disclose the name and location (city) of winners.
• If you register your loyalty card in Apple Wallet or Google Pay, then we will share your membership number and the associated barcode with Apple or Google (as the case may be) in order to facilitate the use of your loyalty card within Apple Wallet and Google Pay.
• To advertisers and advertising networks that require data to select and serve relevant adverts to you and others. 
• Subject to your opt-in and/or opt-out rights, to third parties for their own marketing purposes such as co-sponsors of events or activities.
• Where we are using Google Analytics your information will be disclosed to google for use as detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.
• In the event that we buy, sell, reorganise, merge or dissolve businesses or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets.
• To law enforcement, regulatory bodies, legal advisors or similar third parties.
• To allow us to complete pre-employment checks including confirming your criminal history, obtaining your credit rating and checking your references.
• In an anonymous form with carefully selected third parties, where there is an identified benefit to some or all of the customer base (for example, environmental protection research). This data will not identify you.

We do not disclose your personal information to any third party other than those described previously, subject to where we are legally required to do so or where you have provided consent.

Your personal information is held in a controlled and secure environment. We use appropriate technical, organisational, and administrative security measures to protect any information we hold from loss, misuse, and unauthorised access, disclosure, alteration, and destruction.

Please do not enter any credit card details or sensitive personal information when contacting us via email, or through our website “Contact us” form.

We do not use automatic decision making. 

We use information collected when you browse our website and purchase items from our stores to personalise your shopping experience and determine appropriate advertising.

We collect personal information about you when you browse our website and purchase items from our stores. We use this information to personalise your browsing and shopping experience. 

We do this by using software to analyse information collected and to determine which products and offers you may be interested in based on defined segmentations. 

We then use these insights to provide you with tailored product and offer recommendations and information which may assist you in your decision making. 

We may share your personal information among our affiliated companies and with third parties who provide valuable services to us. 

However, we do not sell your personal information for money.

We only keep your personal information for as long as it is required.

We will keep your personal information:

• Until we no longer have a valid reason for keeping it
• Until you request us to stop using it
• For as long as required by law.

We may keep just enough of your personal information to ensure that we comply with your requests for deletion.

We hold your information worldwide.

Wherever your information is held we ensure your rights are protected. We do this by

• Ensuring we have suitable legal contracts in place; and
• Holding information in countries with an adequacy decision (note New Zealand is one of these).
  
  

In relation to your personal information, you have the right to:

• Be informed
• Access
• Correction
• Deletion
• Restrict processing
• Data portability
• Object
• Withdraw consent 
• Complain.

In the first instance, please contact us at privacy@ripcurl.ca.

If you consider that your query or privacy concerns have not been resolved satisfactorily by us or you wish to obtain more information on privacy requirements, you can contact your local Privacy Regulator.

We may change this statement from time to time in the future. Any such changes will be posted here. We advise you to check back frequently to see any updates or changes. 

NEON RK Corp.  has adopted this Digital Privacy Policy ("Digital Privacy Policy"), which describes why and how we collect and use your information, deemed personal or not, provided to us by you or generated through a variety of digital means. It also explains how we share and protect your information, as well as the choices you have relating to your information and how you can contact us. By accessing or using this website or mobile application (collectively, the “Platform”) on any computer, mobile phone, tablet, console or other device (collectively, "Device"), you consent to our Privacy Policy. NEON RK Corp.  is a duly authorized vendor of Rip Curl Canada, Inc. (“Rip Curl”) operating the Platform under the authorization of Rip Curl. NEON RK Corp.  is providing the products and services.  NEON RK Corp.  may share your information with Rip Curl. Rip Curl may also use your information in accordance with Rip Curl’s Privacy Policy, as set forth below.

We collect and use your information which is necessary for the purposes identified in this Privacy Policy.

We collect information you give us or permit us to access. Information may include, but is not limited to, your name, image, birth date, gender, data on physical characteristics (including height, weight, and other body measurements), email and physical address, telephone number, contact lists, social media information and profile, location (GPS) information, activity, and performance information, and when necessary, credit card information.

If you share with us a third party’s email address or any other personal information, you must have that party’s consent, an existing business or other relationship with that party, or a personal or family relationship with that party. If this is not the case, then do not share that party’s email address or other personal information.

If you are using a third party’s credit card in connection with the Platform, you represent and warrant that you are duly authorized to use and disclose that information. If this is not the case, then do not share that party’s credit card or other personal information.

We may automatically collect or generate information regarding your interaction with, and use of, our products and services. Information we may collect includes, but is not limited to, your telephone number, Device identifier and hardware information, IP address, browser type and language, cookie information, system type, whether you have enabling software to access certain features, access times, referring website URLs, information about your purchases and other information about your interactions with us.

We may combine information you give us, or information collected from you, with other information from Rip Curl sources, transactions and communications. This may include, but is not limited to, information from Rip Curl stores, direct mail, catalogues, events, products and applications, or other Rip Curl interactions. We may also combine that information with data that is publicly available and data from third parties. We also collect information about gift recipients provided by the giver.

Although the Platform is intended for persons who are of legal age, younger visitors may browse the Platform. As much as possible and if we are aware of it, we do not knowingly collect or solicit personal information from children under 13 without the consent of their parents or legal guardian.

We may use your information to do the following:

Platform Functionalities

• Enable your use of the Platform and related products and services
• Enhance, customize and personalize your Rip Curl experiences and communications with us
• Use our features, such as placing an order for Rip Curl products and other services or activities
• Operate, Improve and Analyze
• Operate, provide, improve and maintain Rip Curl‘s products and services, including analyzing user behavior and trends
•  Send you administrative messages and other information about the Platform or Rip Curl products, services or activities
•  Communicate with you about your purchase, account information or customer service
• Provide and Conduct Marketing and Promotions
•  Communicate with you about our products, services and events, and for other promotional purposes
• Administer contests, promotions, events, surveys, or other features
• Display relevant marketing to you

Other Purposes

We may also use your information in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

In order to process your transaction for Rip Curl products and for marketing purposes or other communications that you have opted to receive, we may provide your information to Rip Curl companies and affiliates, including Rip Curl Canada, Inc., and its subsidiaries, some of which may be outside of Canada and the U.S.

We may transfer your information to Rip Curl Family service providers to conduct our business. For example, they may handle credit card processing, shipping, data management, email distribution, market research, information analysis, and promotions management. We may also share your information to administer features.

We may disclose information upon governmental request, in response to a court order, when required by law, to enforce our policies, or to protect our or others' rights, property or safety. We may share information to prevent illegal uses of NEON RK Corp.’s products and services or violations of the Terms of Use, or to defend ourselves against third-party claims. We may also share information with companies assisting in fraud protection or investigation.

Your information may be transferred to a third party as a part of our business assets in a sale of a part or all of NEON RK Corp.  If this should happen, notice will be provided by posting to the website or other form of communication and we will require that such third party agree that it will be similarly bound by the provisions of this Privacy Policy.

Default Sharing

When you join or use certain services, you agree to publicly share a basic amount of information, which may include your username, city location, and profile picture. If you do not agree to that sharing, then please do not join or use those services.

Sharing You Choose

You may choose to share certain information. In order to participate in certain features, you may have to adjust your privacy settings and share more information. You may also choose to share your activity on other platforms, such as social networks. By using any link or feature related to a social network or any other third-party website, you agree that the information that you send through these third-party websites is subject to the privacy polices of those third parties. Please be aware that we do not control third-party websites and the fact that they are listed on the Platform does not incur NEON RK Corp.’s liability. We encourage you to read the privacy policies of these social networks and third-party websites.

Security Measures: We use a variety of security measures, including physical measures, encryption and authentication tools, to help protect your information. We use secure servers when you place orders. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology. We keep our mandatories and employees as well as our services providers informed of the content of our Privacy Policy and importance of protecting privacy, confidentiality and security of information. Access to your information is limited to persons who must have that access. NEON RK Corp. contracts with third-party providers for the storage of all information collected, including personal information. Your personal information is kept and stored on our behalf in the U.S. and Canada. All data is stored on servers with high-security safeguards and protected against misuse and access from unauthorized individuals.

However, like other companies, and as no security measure is foolproof, we cannot guarantee 100% the security or confidentiality of the information you provide to us.

How We Collect Information

NEON RK Corp.  automatically collects information within our products and services or stored by your browser or Device. We use a variety of methods to collect this information, including, but not limited to, cookies and pixel tags/web beacons ("Collection Tools"). The information collected through the Collection Tools may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your Device has software to access certain features; (ii) unique Device identifier and Device type; (iv) domain, browser type and language; (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about our interaction with your Platform such as click behavior, purchase and individual preferences; and (ix) access time and referring URLs. Collection Tools enable us to customize and improve our content according to your preferences.

In many cases, your web browser or Device platform will provide additional tools to allow you to control when your Device collects or shares particular categories of information. For example, your web browser or Device may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your Device.

Turning off Collection Tools

If you turn off certain Collection Tools, you may not have access to many features that make your experience more efficient and some of our services and features may not function properly. Note our websites may not recognize or respond to Do Not Track (DNT) headers from web browsers.

Modifying or Deleting Your Information

You can modify or delete your profile within certain of our services, through your account. Your information previously posted may still be publicly viewable. NEON RK Corp.  may keep information and content in our backup files and archives.

Regardless of the settings you select, NEON RK Corp.  may send you service-related communications. To unsubscribe and stop receiving messages, please change your settings or follow the instructions in the email, text message, notification or other message type. If you have unsubscribed from any of our communications, due to production schedules, you may receive communications already in production.

Our digital operations are conducted, in whole or in part, in Canada and the United States. Regardless of where you live, you hereby express consent to have your personal data transferred, processed and stored in Canada and the United States, and allow NEON RK Corp.  to use and collect your personal information in accordance with this Privacy Policy.

We retain your information for as long as necessary to fulfill the purposes for which we collect it, except if otherwise required or permitted by law.

Please visit our “Terms of Use (below)”, which explain other terms governing the use of the Platform and our products and services, including the governing law and jurisdiction.

At all times, you have the right to withdraw your consent with respect to our use of your personal information. You also have the right to access your personal information and to modification or deletion, in the event your personal information as stored by us or on our behalf is incorrect or otherwise unlawful. Please refer to the “Contact Us” Section to find out more about you can communicate with use.

We welcome your questions, comments and concerns about our Privacy Policy and privacy practices. If you wish to provide us with any feedback, or if you have any requests, questions or concerns about our Privacy Policy and privacy practices, please contact us at: Attn: NEON RK Corp.  Privacy Policy Customer Service: privacy@neonrkcorp.com.